01
Plan the mix
Define the objective, audience, geography, timing, and role of each channel. Review TV, connected TV, radio, outdoor, and digital opportunities against the actual brief.
MEDIA PLANNING & BUYING
Media planning and buying with a business reason behind the spend.
A media proposal can look impressive and still leave the important questions unanswered. Who are we trying to reach? What should they do? Why this channel, in this market, at this point in the campaign? Carrie helps turn those questions into a plan, a buying brief, and a more useful conversation with vendors.
Talk through your projectWHAT BRINGS PEOPLE HERE
Recognize the sticking point?
- Separate proposals make it difficult to compare audiences, timing, costs, and deliverables.
- The budget is following last year’s placements without a fresh look at the objective.
- Creative deadlines, placement details, and reporting responsibilities are scattered across vendors.
- The team needs to distinguish delivery metrics from evidence of business outcomes.
THE WORK
Make the scope useful.
02
Negotiate & coordinate
Compare proposals and negotiate rates, placement details, added value, and terms where appropriate. Coordinate the buying process, creative requirements, and vendor responsibilities within the agreed scope.
03
Review the evidence
Examine delivered placements and reporting, then identify what the data can support. Keep reach, frequency, clicks, inquiries, and business outcomes distinct when attribution is incomplete.
The scope can include a media-plan review, channel and budget recommendations, proposal comparisons, buying and negotiation support, a placement calendar, vendor coordination, or a reporting framework. Media spend, production, and consulting fees are defined separately in the agreement.
EXPERIENCE BEHIND THE OFFER
A working perspective.
Carrie’s experience includes campaign media management and coordination with agencies, production partners, and vendors. The Brian Prim Senate campaign in her portfolio identifies her role as media manager. Her broader campaign work spans legal services, hospitality, and public trust.
See Load of Bull from the Brian Prim campaignHOW WE START
Bring the problem.
We’ll define the work.
- Share the objective, geography, budget, existing placements, and vendor proposals.
- Agree on the channel strategy, buying responsibilities, approval process, and reporting expectations.
- Coordinate the buy and campaign requirements, then review delivery and the evidence available for the next decision.
WEST VIRGINIA & THE OHIO VALLEY
Local understanding. A broader view.
Carrie is based in West Virginia. Her experience spans legal services, healthcare, hospitality, gaming, education, travel, and small business. If your organization is in the Ohio Valley, the Pittsburgh area, or farther afield, share the location, working arrangements, and project needs so the right scope can be discussed.
Remote collaboration, on-site time, and travel requirements are agreed as part of the engagement.
BEFORE WE TALK
A few useful answers.
Do you help with traditional and digital media?
The consulting scope can cover TV, connected TV, radio, outdoor, and digital campaign planning and coordination. Confirm the channels, platforms, and hands-on responsibilities required before engagement.
Can you review a media proposal before we commit?
Yes. A focused review can examine the proposal’s fit with your objective, audience, geography, costs, timing, and measurement. Share the proposal and the question you need answered.
Does media buying include ad spend or creative production?
Those costs are separate unless a written scope specifically combines them. Confirm the consulting fee, media budget, production needs, vendor payments, and approval authority before work begins.
LET’S GET SPECIFIC.
What decision is the work waiting on?
Share the business question, current situation, timing, and the support you need.
bookcarriecopley@gmail.com
An inquiry starts the conversation. Scope and availability are confirmed directly.