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A FRESH PERSPECTIVE. A PRACTICAL NEXT MOVE.WEST VIRGINIA NATIVE

Make them notice.
Give them a reason
to care.

Carrie Copley, speaker and marketing strategist
CARRIE COPLEY, PhD LET’S GET MOVING.

I’m Carrie Copley, PhD, a West Virginia keynote speaker and marketing consultant. I help audiences move forward through change and help businesses sharpen their brand, media plan, and next move.

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01 / SPEAKING02 / STRATEGY03 / LEADERSHIPONE VERY LOW TOLERANCE FOR FLUFF.
20+ YEARS ACROSS INDUSTRIES✳PhD · CRISIS COMMUNICATION FOCUS✳MARKETING LEADER & BUSINESS OWNER
Book a keynote or workshopResilience, reputation, marketing, and practical AI ↗Find marketing consulting supportBrand strategy, media buying, crisis communication, and leadership ↗
Carrie Copley hiking at Machu Picchu
ONE STEP. THEN THE NEXT. / MACHU PICCHU

THE FEATURED KEYNOTE / RESILIENCE & REINVENTION

Move
Your Feet.

You don’t need the whole plan.
You need the next move.

When life changes the plan, standing still can feel like the safest option. Drawing on her West Virginia roots and her own reinventions, Carrie brings lived experience, candor, and humor to a keynote about starting from where you are and taking the next step before you have every answer.

For people navigating change, a career crossroads, or a chapter they didn’t see coming. The invitation is simple: name what ends here, claim what comes with you, and decide what begins now.

01 Name it.02 Claim it.03 Move.
Explore the Move Your Feet keynote “You are still here. Start from here. And just move your feet.”

MORE TALKS / EXPERIENCE YOUR AUDIENCE CAN PUT TO WORK

KEYNOTES · WORKSHOPS · TEAM SESSIONS

Real experience.
Useful perspective.

Reputation, marketing, and the reality of getting the work done. Three focused sessions built around the decisions leaders and business owners actually face.

01

REPUTATION, TRUST & CRISIS COMMUNICATION

When the Story Gets Away From You

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For business owners, leaders, and communication teams facing scrutiny, criticism, or a situation that is moving faster than their response.

A bad review, a public mistake, an internal problem that becomes everyone’s business. Carrie connects her research in crisis communication and image repair with practical decisions about what to say, what to fix, and how to earn credibility.

What your audience will take away

  • Recognize when a complaint is becoming a reputation problem.
  • Decide what to say, when to say it, and who needs to hear it first.
  • Replace defensive messaging and empty apologies with a credible response.
  • Connect your words to the actions that can rebuild trust.
02

BRAND STRATEGY & CREATIVE THAT EARNS ATTENTION

Good Work Doesn’t Market Itself

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For small businesses, professional service firms, and marketing teams whose work deserves more attention than it gets.

You can be excellent at what you do and still give people no compelling reason to choose you. Drawing on work across legal services, hospitality, healthcare, and small business, Carrie shows how to turn expertise into a message people can understand, remember, and act on.

What your audience will take away

  • Find what makes your business meaningfully different.
  • Turn a list of services into a reason someone should care.
  • Connect memorable creative to a clear business purpose.
  • Choose measures that reveal whether attention is becoming useful action.
03

PRACTICAL AI FOR PEOPLE WITH ACTUAL WORK TO DO

Too Many Hats. One Working Brain.

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For owners, lean teams, and professionals juggling the strategy, the details, and everything that landed on their desk this morning.

Carrie brings the perspective of a marketing leader and business owner to using AI in a crowded working day. The focus is on recurring work, clearer instructions, reusable processes, and knowing when a human needs to make the call.

What your audience will take away

  • Find the recurring tasks that are worth handing off to AI.
  • Turn scattered ideas into usable drafts, plans, and next steps.
  • Build repeatable workflows your team can actually follow.
  • Check accuracy, protect sensitive information, and keep your judgment in charge.

Your audience sets the brief.
Let’s discuss the room, the challenge, and what people need to leave ready to do.

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02 / STRATEGY HAS TO SURVIVE THE REAL WORLD

THE PORTFOLIO / 9 PROJECTS

Good thinking.
Work to back it up.

Creative that finds a way. Stories that make a connection. Campaigns that need someone to run the whole thing. Explore the range behind the résumé.

Showing all 9 projects

EDGAR SNYDER & ASSOCIATES

Shattered

A family’s injury affects more than one person. A COVID-era spot created with Calaveras Ideas made that impact visible.

DELAWARE NORTH

Adopt a Retired Racer

An adoption PSA with heart, helping retired racing greyhounds find their next chapter. Recognized with a 2022 Telly Award.

DENOON LUMBER

Higher Authorities

Expertise and customer reviews became a memorable creative idea, brought to life with visual effects.

EDGAR SNYDER & ASSOCIATES

Dan: Motorcycle Accident

A documentary-style client story showing the relationship between an injured person and the attorney who helped him.

EDGAR SNYDER & ASSOCIATES

Find Edgar / Perfect World

Animation, broadcast, digital, SEO, PR, and social messaging worked together through COVID-era production constraints.

MARDI GRAS CASINO & RESORT

Play. Stay. Enjoy.

A fresh creative direction showcased the property’s gaming and hospitality experience with attention to inclusion.

BRIAN PRIM FOR SENATE

Load of Bull

Down-home creative designed to express a candidate’s West Virginia connection and “one of the people” positioning.

ARTIMEZ FOR JUDGE

Take Back Our Communities

A judicial campaign message centered on community safety, backed by hands-on campaign management.

WHEELING ISLAND HOTEL CASINO RACETRACK

When You Play Here. Or Stay Here.

A series of reopening spots addressed the need for reassurance as guests returned during COVID.

Selected work created in collaboration with agency, production, and internal teams. Each project includes the challenge, approach, and contribution.

03 / WHEN THE CONVERSATION NEEDS TO BECOME THE WORK

A sharp second set of eyes.
A partner in the doing.

Sometimes you need a clearer strategy. Sometimes you need someone to help get it across the finish line. Let’s figure out where the work is stuck.

02

Media planning & buying

Channel strategy, budget allocation, placement negotiation, and vendor coordination across TV, connected TV, radio, outdoor, and digital campaigns.

Explore media planning & buying
Talk through your challenge ↗

PEOPLE WHO KNOW THE WORK

17 PROFESSIONAL RECOMMENDATIONS

Don’t just
take my word for it.

Clients, collaborators, and colleagues on the thinking, leadership, and follow-through behind the work.

Carrie brings strategic thinking, professionalism, creativity, and a collaborative approach to every project.

Tim Post

Corporate Partnership Manager · Pittsburgh Steelers

I trusted her with 100% responsibility for running my campaign, and she delivered.

John Artimez

Attorney / Judge

She is strategic, smart, creative, and an exceptional leader who brings professionalism and vision to everything she does.

Michelle Hartman

Commercial Marketing Manager · Zerorez; previously iHeartMedia

When you work with Carrie, you get a true marketer who understands today’s complex marketing landscape and who always has ideas to take strategy to the next level.

Erin Hardy

Founder / CEO · Unretained LLC

The out of the box creative thought-partner who I could trust to turn vision into execution.

Luisa Woods

SVP Operations · Third Avenue Administrators

Carrie is an amazing leader who knows how to get good work done.

Jeffrey Hilty

Executive Producer · Eminence Entertainment Enterprises, LLC, DBA Covalent

Read 11 more recommendations +
She asks thoughtful questions, seeks context, and makes sure she understands both the details and the larger implications.

Michelle Fox, MD

Physician · WVU Medicine

Carrie can lead any team to success or be the highest contributing member of a team.

Wendy Clutter

Client Partner · FranklinCovey Education

Once she commits to a project, she is all in seeing it through to completion. She’s someone you can always count on.

Brian Knost

Account Manager · WV Outdoor

She has brought fresh ideas, creativity, and consistency to our online presence and did an excellent job showcasing who we are and what we offer.

Neil Burkett

Agency Owner and Agent · Frohnapfel & Burkett Insurance Agency Inc.

She’s impressively organized, always insightful, an asset to every conversation, and not afraid to add to conversations.

Steve Novotney

Publisher & Editor · Lede News

Carrie is a strong leader, knowledgeable across many disciplines, open minded, listens and gives her staff the tools to do great things in the workplace.

Lisa Amos

Owner Operator, Client Services, Sales and Marketing · The Melting Pot Marketplace

She leads by example and is always there to assist you in becoming successful!

Hal Deily

Owner / Founder

Carrie navigates roadblocks and issues in the workplace with grace and respect as well as managing creative promotions successfully within a family owned business.

Gwen Holstein

Receptionist / Administrative Assistant · Bordas & Bordas Attorneys, PLLC

If you’re looking for a go getter with IRL experience- look no further.

Kindra S. Browning, DO

CEO / Founder

She approaches challenges thoughtfully, using research, data, and strong critical-thinking skills to develop meaningful insights and sound recommendations.

Laura Heiser

Bookkeeper / Accountant

Carrie is the absolute best! Her expertise is next level and she works diligently to make amazing things happen.

Manny Matsakis

CEO & Founder · Continental Football League

Excerpts from recommendations published in Carrie’s original portfolio. Roles and organizations reflect the attribution on those recommendations.

Portrait of Carrie Copley
CURIOUS ENOUGH TO ASK. EXPERIENCED ENOUGH TO ACT.

MEET CARRIE COPLEY, PhD

Big-picture thinker.
Roll-up-your-sleeves operator.

I’m a West Virginia native. Appalachia is part of how I see the world, and I bring that perspective into every room I enter. My career has taken me across legal services, healthcare, hospitality, gaming, education, travel, and small business. More than 20 years in, I’m still asking what matters, who needs to hear it, and what we’re going to do about it.

My work brings together brand strategy, media planning and buying, public relations, crisis communication, campaigns, customer engagement, and business operations. As a business owner, I also know how quickly a beautiful plan meets a very real Tuesday.

My doctoral work focused on crisis communication and image repair. I bring that research perspective to the practical questions organizations face: what matters, what’s missing, and what should happen next?

Education & leadership background +

PhD, Communication Media & Instructional Technology
Indiana University of Pennsylvania
Research focus: crisis communication and image repair.

MA, Communication Theory and Research
West Virginia University

BA, Communication
Bethany College, West Virginia

Experience includes rebrands, venture launches, media planning and buying, advertising budget allocation, placement negotiation, agency and vendor relationships, cross-functional collaboration, and marketing leadership.

HIRING A MARKETING LEADER?

Explore the experience and selected work above, then start a conversation about your role, priorities, and team.

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LET’S MAKE THIS USEFUL.

What does your
audience need
to hear?

Start with your event, your people, and the challenge you want to address.

Speaking, consulting & leadership inquiries

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